Generation Like

Directed by Douglas Rushkoff and Frank Koughan

With Will Lyman, Douglas Rushkoff, Fred Durst, Tyler Oakley and Bonin Bough

Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.