Neegros: It's Cereal!

Directed by Jason R.A. Foster

With Samantha Beaulieu, Martin Bats Bradford, Philip Fornah, Douglas Wilcox and Chelsea Bryan

Neegros: It’s Cereal! follows a struggling cereal company that hires a rogue ad agency to save its brand by taking it back to its “roots.” Through the lens of a filmmaker who never intervenes, the campaign reveals the uneasy and often absurd collision of branding, race, identity, and profit.